If you are looking to start your online business but don’t have enough resources for a website or attractive landing pages, this blog is just for you. Whether you are a retailer, want to be a successful affiliate marketer, or anything else, this article is for you.
What if we told you that you can make the most from your online business without having a company website? It may sound impossible but read on to learn more.
In this blog, we will discuss how you can promote your brand, products and services -without a website.
Why Would You Not Use A Website For Marketing?
There are several reasons why you might not want to use a website for marketing your business.
Reasons can include:
- The costs of making and maintaining a website may be too high to start with especially for beginners.
- You don’t have the time to maintain a website.
- Maybe you’re not sure how to build a website or you don’t think it’s necessary since you’re just starting out.
Luckily these days, there are many ways to get around this problem:
Use Social Media for Your Business on Platforms Like Facebook, Instagram, Tiktok, Twitter, Youtube Channel and Linkedin
Social media marketing is a potential way to reach out to online customers and grow businesses instantly. Small business owners can create profiles on social media platforms such as Facebook, Instagram, TikTok, Twitter, and LinkedIn and can easily target audiences who might purchase their products or services.
Social networks let you create and post brand content on your business page for your audiences, such as videos and images.
- Facebook lets business pages open shops for customers to purchase directly from their page.
- Instagram also has a shop function where customers can browse & purchase.
- Affiliate marketers as well as businesses can use “link in bio” tools like LinkTree to host all your links and products you’re promoting (instead of having a landing page on a website), as well as contact details and submission forms.
Create a Google My Business Profile for Local SEO
Google My Business profile is another wonderful option to get more online visibility for your business. You can provide details of your business, such as photos, your business location, products, and services.
Your business information will appear on Google Search, Google Shopping, and Google Maps, increasing your chances of getting high leads.
If you don’t have a website for people to click on, leave a link to your social media or email address and contact details instead.
Use Online Directories to List Your Business and Its Services
Online directories are online business listings, and you can use them in the best way to run an online business effectively without a website. The online business listings provide you options to display your business information, such as your brand name, address, how to contact you, and your products and services. It’s an easy way to get potential leads for your online business.
Invest in Paid Advertising Through Google Ads or Facebook Ads
It is another highly impressive digital marketing tool you can use if you don’t have a website. Both Google and Facebook Ads are incredible advertising platforms where you can run your brand ads and promote your products to your target audience.
Google and Facebook both have vast user bases and online communities as millions of users leverage these platforms for several queries in their daily life. Even if a small online population on your Facebook business page sees your ads on these platforms, you’ll get potential leads that can make purchases.
Use Opt-In and Lead Generation Forms
The average opt-in rate of emails is 1.95% which is phenomenal according to marketers. If you are not having a website for your brand, opt-in forms can work for you to generate leads for your online business. You can convert potential traffic with opt-in forms and get them in your marketing funnel with a smart digital marketing strategy.
Email marketing is one of the easiest and most powerful internet marketing tools that work best for small business owners. You can land directly in the inbox of your desired audience and promote your products with personalised emails. You can also up-sell and cross-sell your premium brand products.
There are many ways to start affiliate marketing or start a business without spending a lot of money on a website. By using any of the digital marketing methods mentioned above, you can get potential leads without depending too much on a website. These methods are quite effective and can help small businesses to reach new heights before you make any financial decisions.