If you’re like most business owners, you probably think of content creation as a complex and time-consuming process that’s best left to the professionals.
For images, we browse and browse for the perfect stock image only to be put off by the price tag. Or commissioning freelancers only to be disappointed by the end result.
But what if there was a way to make content, specifically images, simple and easy enough for anyone to do?
With DALL-E, that could now be a reality.
What Is Dall-E?
Dall-E is an artificial intelligence program that creates images from textual descriptions, revealed by OpenAI on January 5, 2021.
While the system is not perfect, it can create plausible images of many concepts, including those that are abstract or imagined.
For example, when given the concept of “an elephant made out of noodles” Dall-E produced a realistic image of an elephant made out of noodles.
The system also appears to be capable of understanding idiomatic expressions, such as “a birthday cake with two candles.”
Overall, Dall-E is a fascinating example of artificial intelligence that is sure to have a bright future especially in the field of marketing and content creation.
How Did It Get So Popular All Of A Sudden?
The Dall-E system always had avid watchers with each update and improvement. Recently in June, image generations created by Dall-E mini went viral for its use in memes.
Users input strange yet ambitious descriptions to get the most bizarre yet funniest outcomes. This caused the Dall-E (specifically, “mini”) to go viral, even resulting in extremely high website traffic.
The Twitter account @weirddalle has gained over 700K followers within a short amount of time, sharing a wide range of “weird Dall-E” generations.
Onwards To Dall-E 2
Getting back to business, Dall-E 2 is the improved version of Dall-E that was revealed on May 20, 2021.
Dall-E 2 produces higher quality images and can handle more complex inputs than Dall-E mini. Dall-E 2 also produces more realistic images.
Check out this image, generated from the prompt:
“Two birds sharing headphones listening to a podcast while lounging on a beach, in claymation style.”
Although this new update looks promising, there is a waitlist for its anticipated arrival and it’ll be a while until it is fully released to the public.
The Future Of Image Generation For Quality Content
One of the most important things for any website or blog are the images. People are visual creatures and seeing high-quality images can really make a difference in whether someone decides to stick around or not.
It can improve SEO (search engine optimization), audience engagement, and thus generating leads.
That’s why businesses and individual bloggers alike are always on the lookout for new, innovative ways to generate quality images. And it looks like Dall-E may be just the tool they need.
Saving You Time
This could become a huge time-saver for anyone who spends a lot of time creating content, as it would no longer be necessary to search for or create original images.
Of course, there are still some limitations to Dall-E’s capabilities. The free-to-use Dall-E mini can only generate simple images. But as the technology continues to develop, it’s likely that these limitations will eventually be overcome, especially with Dall-E 2. It’s definitely worth keeping an eye on.
Who knows? Perhaps one day Dall-E will become a go-to marketing tool for generating images for all kinds of content, from blog posts to ad campaigns.
What Do We Think Of Dall-E?
We think that Dall-E is something to keep your eyes on, especially for marketing professionals and business owners looking to market their online business.
AI applications have become extremely useful to our digital marketing agency. For example, Jasper, the AI copywriting system, has become one of the best marketing tools that we use in our marketing team daily.
With so many areas to focus on in marketing, saving time is vital in keeping the team afloat on the various marketing tasks that need to be finished and Dall-E could be one of the tools we’ll use in the future.
Try Your Go At Dall-E For Free
In the meantime, if you’re looking for a quick way to generate images for your content or maybe get a good laugh out of the endless idea generations, check out Dall-E below now.
Dall-E mini (free to use)
Dall-E 2 (Waiting list)
What Do You Think Of Dall-E?
Could it become one of the various marketing tools of the future? Let us know in the comments below!