Everybody loves free things and sometimes budgets can be tight, especially when you’re just getting started.
So here’s our list of the best free marketing tools out there to get you kickstarted on your digital marketing journey.
Project Organisation & Communications
Online Suite For Projects – Google Docs, Slides, Sheets
Google Docs and Google Drive offer a great way to share and store digital marketing documents. You can create and edit text documents (Docs), spreadsheets (Sheets), presentations (slides), and more. You can also share these files with others and work on them together in real-time.
File Storage System – Google Drive
Google Drive provides a place to store all of your files online, which makes them easy to access from any computer or mobile device. Plus, you can set permissions so that only certain people can view or edit your files. This is a great way to keep your digital marketing team and clients organised and on the same page.
Online Workspace – Microsoft Teams
Microsoft Teams is a chat-based workspace that brings all of your digital marketing team’s conversations, files, and tools into one place.
Key features include:
- Channels (Teams)
- Private Messages
- Screen Sharing
- Video or Audio Calls
- Available on desktop and mobile
Video Calls & Webinars With Zoom
Zoom is a video conferencing platform that allows you to meet with your digital marketing team or clients online. You’ll be able to host calls to larger audiences on zoom, including features like screen sharing and recorded meetings. Zoom can be used for webinars and events and is available on desktop and mobile.
Free Online Design Software
Online Graphic Design Platform – Canva
Canva is an online design platform that’s already highly rated by digital marketers and non-designers alike. It’s arguably one of the most essential digital marketing tools out there.
With Canva, you can create stunning visuals for your website, social media, ads, email marketing, and more.
Canva is beginner-friendly compared to Photoshop, and best of all it’s free with pre-existing templates for you to use right away. The free version has more than enough to get you started, with the chance to upgrade your plan if you wish (and most people do!)
Online Graphic Design Platform – Polotno Studio
Polotno Studio is a similar, free online design platform that’s focused on helping you create beautiful visuals for your digital marketing campaigns. With Polotno, you can create graphics for your website, social media, ads, email marketing, and more.
Polotno also has a wide range of pre-made templates and assets to choose from, and it’s easy to use even if you’re not a designer.
Free Stock Photos – Pexels
Pexels is a free stock photo website with over 1 million high-quality photos, illustrations, and videos. You can use these photos and videos in your digital marketing campaigns without worrying about copyright infringement.
Reduce Image File Size – AnyWebP
AnyWebPics is a free online tool that allows you to convert your photos from JPEG to WEBP format. This can help reduce the file size of your photos, which can improve load times on your website.
Free Landing Page Builder
Systeme.io is a complete sales and marketing platform that includes a landing page builder. With Systeme.io, you can create beautiful landing pages to capture leads and convert them into customers.
The platform also includes email marketing, automation, and CRM features to help you close more sales and grow your business.
Email Marketing & Newsletters – Get response.com
Get Response is an email marketing platform that allows you to send newsletters, create automated email sequences, and more. With Get Response, you can also create beautiful landing pages and forms to capture leads and convert them into customers.
The platform also includes a wide range of templates and assets to choose from, making it easy to create high-quality visuals.
Email Marketing & Automation – MailChimp
MailChimp is a similar platform to Get Response, with a focus on email marketing and automation. With MailChimp, you can create beautiful landing pages, forms, and email campaigns.
The platform also includes a wide range of templates and assets to choose from, making it easy to create high-quality newsletters that customers would want to open and read.
“Link In Bio” With LinkTree
LinkTree is a free tool that allows you to create a link that redirects customers or visitors on any social media profile. This is a great way to drive traffic to your website or landing pages from your social media accounts.
Visual Forms & Surveys With Typeform
Typeform is a free online tool that allows you to create interactive forms and surveys – great for customer relationship management and feedback. You can even use Typeform to capture leads, and more.
Generating Content Ideas
Look At What People Are Asking Google With Answer The Public
Answer The Public is a free online tool that allows you to generate content ideas based on search data. With Answer The Public, you can enter a keyword or phrase and the tool will generate a list of content ideas related to that keyword.
This is a great way to come up with new blog post ideas or video topics that are relevant to your audience.
Tracking Trends With Google Trends
Google Trends is a free online tool that allows you to see how popular a certain keyword or phrase is within search engines like Google. You can enter either a keyword or phrase and the tool will show you how popular it is over time.
This is a great way to see if a certain topic is trending upwards or downwards so you can adjust your content marketing strategy accordingly.
Keyword Research Using Google Keyword Planner
Speaking of free tools, Google also offers Google Keyword Planner: an online tool that allows you to research keywords for your website or blog. With Google Keyword Planner, you can enter a keyword or phrase and the tool will show you how popular it is and related keywords.
This is a great way to find new keywords to target on your website or blog for search engine optimization.
Ad “Spying” With Facebook Ads Library
Facebook Ads Library is a free online tool that allows you to research Facebook ads. With Facebook Ads Library, you can enter a keyword or phrase and the tool will show you relevant ads.
This is a great way to see what your competition is doing with their Facebook ad campaigns and to get ideas for your own campaigns.
Free Content Marketing Tools For Content Creation
Writing Tools – Copy.ai
Copy.ai is a free online tool that allows you to create copy for your website or blog. With Copy.ai, you can enter a keyword or phrase and the tool will generate relevant copy for you to use.
This is a great way to save time and ensure that your content is high-quality.
Remove TikTok Watermarks With SnapTik
SnapTik is a free online tool that allows you to remove the watermark from your TikTok videos and use them for something else, for example, Instagram reels.
This allows you to re-use content on multiple social media platforms to boost your reach even further, saving you more time and resources on your marketing efforts.
Easy Video Editing With Jitter
Jitter is an easy-to-use editing software for video and motion projects. You can even choose to use the templates provided to streamline your video creation.
Free Social Media Scheduling Tools
Schedule Your Posts With Later
Later is a free online tool that allows you to schedule social media posts in advance. With Later, you can create and schedule posts for Facebook, Twitter, Instagram, and other social media platforms.
This is a great way to save time and make sure your content is being published regularly. You can use the free plan or upgrade as you wish.
Schedule Your Posts With Buffer
Buffer is another free social media scheduling tool. As an extra perk, Buffer also provides users with insights into the performance of their content, enabling them to adjust their strategies accordingly. A great one for social media marketing in general.
Free Analytics & Reporting
Track Your Website’s Performance On Google Search Results – Google Search Console
Google Search Console is a free online tool that allows you to track your website’s performance in Google search results. You’ll be able to see how often your site appears in search results, the average position of your site, and more.
Track Your Website’s Traffic – Google Analytics
Google Analytics is a free online tool that allows you to track your website’s traffic and performance. With Google Analytics, you can see how many people are visiting your site, where they’re coming from, what they’re doing on your site, and more.
This is a great way to track your website for free, with options to upgrade your plan once your business really starts to take off.
Track Your Website’s Traffic – Mixpanel
Mixpanel is a free online tool that allows you to track your website or blog traffic. With Mixpanel, you can see how many people are visiting your site, where they’re coming from, and what they’re doing on your site.
This is a great way to see how your content or product is performing and to make changes accordingly.
That’s Our List Of The Best Marketing Tools – Free For You To Use And Come Back To Any Time.
Now that you know some of the best free online marketing tools for digital marketing, you can begin to build your digital marketing strategy. Remember to consider your audience, goals, and resources when creating your strategy.
With the right tools and planning, you can create high-quality content that will help you reach your goals faster.
If you’d like to learn more about how to use digital marketing for your business, be sure to check out our PICNIC Accelerator Learning Program – designed to teach you everything you need to know about digital marketing online.