Digital marketing is a must-have for any company or business to survive in today’s competitive digital world. This type of marketing allows us to sell products or services on electronic devices on multiple digital channels—for example, mobile apps, email, social media, & more.
If you’re a beginner at digital marketing, here are the 8 types of digital marketing you need to know before starting your digital marketing journey.
8 Types of Digital Marketing
1. Search Engine Optimization (SEO)
Users who type any words (keywords) into Google or other search engines get a list of web pages related to their query. Businesses get their websites to appear higher in these search engine results by optimising their SEO.
SEO or search engine optimization is the process of structuring content and websites to rank high on SERPs (search engine results pages). SEO is one of the most popular types of digital marketing as it allows search marketers to ensure a steady traffic flow from the target audience.
2. Pay-per-click (PPC) Advertising
In this type of marketing, advertisers pay a certain amount to a publisher (such as Facebook or Google) whenever a user clicks on their advertisement on their platform.
Every visitor who clicks an ad is directed to the advertiser’s website. PPC advertising is an effective marketing strategy to drive traffic to your website and generate leads. However, it can be expensive if not done correctly.
PPC advertising is an effective way to drive traffic to your website and generate leads. For example, an online store’s website can get €200 in sales by paying just €2 for a click.
3. Social Media Marketing
This type of digital marketing leverages the power of social media platforms to accomplish branding and advertising objectives. Social media marketing is the process of using social media platforms to build relationships and interact with potential and current customers. It’s a great way to connect with your audience, create brand awareness, and increase sales.
4. Email Marketing
Email marketing serves as a direct marketing channel. Email marketing allows businesses to share new updates, products, news, and updates with their contacts. This list may include current and potential clients. Many people check their emails daily, making email marketing one of the most popular and effective types of marketing techniques used in digital marketing campaigns.
5. Content Marketing
This type of marketing attracts and retains audiences by creating and sharing relevant videos, content, articles, podcasts, or other media. These efforts promote brand awareness and use social media and other digital platforms to boost traffic and conversions. Having a good content marketing strategy is a great way to boost organic traffic and SEO rankings by creating valuable content.
6. Mobile Marketing
As the name suggests, this type of marketing is targeted toward mobile users. Mobile marketing includes strategies like SMS (short message service) marketing, MMS (multimedia messaging service) marketing, in-app advertising, and mobile search ads. This also includes optimising websites for mobile use.
7. Influencer Marketing
This type of marketing uses product mentions and endorsements from influencers. These influencers have a dedicated social following on digital and social media platforms. They can be digital celebrities, bloggers, or industry experts. Brands partner with influencers to promote their products and services through social media platforms.
8. Affiliate Marketing
Affiliate marketing is a type of digital marketing that has become increasingly popular over the years. In this model, a company pays third-party publishers for directing leads or views to the company’s website, services, or products for a commission fee. These third-party publishers can be bloggers, social media influencers, or website owners.
We hope this article sums up the 8 main areas of digital marketing types. Digital marketers should have a good understanding of all these digital marketing types to create effective digital marketing strategies for their business. What other digital marketing types would you add to this list? Share your thoughts with us in the comments section below!