PICNIC Accelerator:
The Digital Marketing
Course
for Small Businesses.
We get it - you're a small business owner, not a digital marketer. But we're going to change that.
With so much competition out there, flourishing as a small business has never been easy (we know that first hand). We want to give you an edge.
The PICNIC Accelerator is a beginner-friendly course that teaches you cutting-edge digital marketing techniques. We combine our online courses with group coaching – and you’ll also have access to a community of like-minded entrepreneurs.
Here is everything you get and more!
Over 100 modules!
With so much competition out there, flourishing as a small business has never been easy (we know that first hand). We want to give you an edge.
The PICNIC Accelerator is a beginner-friendly course that teaches you cutting-edge digital marketing techniques. We combine our online courses with group coaching – and you’ll also have access to a community of like-minded entrepreneurs.
The first 100 entrepreneurs will get 75% off the PICNIC Accelerator course, Sign up today, and pay just €49 per month instead of €199"
ONLY €49 PER MONTH
Optimise Your website - or build from scratch
We'll teach you how to build a beautiful Shopify site that impresses your audience whilst being easy to navigate. You'll also learn how to analyse data from your website, so that you can identify pitfalls.
Build successful
Advertising campaigns
You'll learn how to build the perfect Facebook ads and get them in front of the right audience. You'll then get to grips with understanding the data, and eventually scaling up your reach.
Get more savvy, with like minded entrepreneurs
When it comes to growing your business, there's always more to learn. Our in-house experts are real entrepreneurs with years of experience, who will give you personalised advice based on your goals.
What exactly does the course cover?
1. The digital mindset
Before we jump into the nitty gritty of our online digital marketing course for small businesses, you’ll learn how to think like a digital marketer. From learning the lingo to identifying your precise target audience, this module gets you acquainted with our world.
2. Building your armoury
In this module, you’ll get to grips with the digital marketing fundamentals, creating meaningful advertising journeys. We’ll teach you our PICNIC process – a series of cutting-edge digital marketing tactics that we use every day within our own marketing agency. It’s something we know back to front, and we know it works.
3. The perfect website
If you’re going to have a digital presence, you’ll need a great site to bring people to. You’ll lean how to make a slick, user-friendly Shopify website that gives visitors everything they need.
4. Crafting great ads
You’ll learn how to craft scroll-stopping Facebook ads, with imagery and taglines that demand attention from the right kind of customer. We have extensive experience in this field, and we know what works.
5. Optimising your ads
Identify your competition, exploit the algorithm and understand the data. From launching your first social media marketing campaign to optimising your ads, we’ll guide you towards getting real results from your ads.
6. Scaling your business
We don’t want you to stay content there – this module will teach you how to reach broader audiences, achieve inbound marketing and track the results. As for the next steps for your business? We’ll have plenty of ideas for you.
The first 100 entrepreneurs will get 75% off the PICNIC Accelerator course, Sign up today, and pay just €49 per month instead of €199"
ONLY €49 PER MONTH
About the Course Creator
Founder Paul Hannagen started his journey as a trained chef, before transitioning to entrepreneurship and building several businesses himself from the ground up.
He is the founder and CEO of Gastronomic Agency: a digital and creative agency specialising in food and drink. Though based in London, Gastronomic Agency works with companies around the world, both big and small.
Having built five businesses in the food, drink and hospitality industries, Paul is acutely aware of the struggles that entrepreneurs face. He’s passionate about helping small businesses thrive in the digital age, empowering them to market their products online using the latest techniques.
Experts from
within the sector
We’re not just marketing experts – our team has extensive experience in starting their small businesses. Having been through many successes (and failures), they’re passionate about sharing what they’ve learned.
Learn within a like-minded community
When you take our course, you join a community. Get support from other entrepreneurs and small business owners taking the PICNIC Accelerator journey, through regular group meetings and our Facebook group.
Regular online group coaching
Our course includes multiple group coaching calls per week to help you with your marketing strategy. We’ll also have a monthly strategy call to discuss the overall growth of your business and help you stay on track.
There's more. We guarantee
that if you don't triple your investment in the first 6 months of our course, our team make it happen.
Our digital marketing agency will step in and take over your accounts, to ensure your business is growing. That's an intervention worth £2500 a month.
Is it worth the investment?
Small text under title: “Wondering if you’ll be getting value for money? The PICNIC Accelerator is a no-brainer. Let’s break down exactly what you get for your investment.
Learn how to build a beautiful, optimised Shopify and WordPress website from scratch, ready for you to scale your online sales.
Worth €995
Learn how to scale your Facebook ads, taking you from absolute beginner to having your first sales funnel built.
Worth €1495
Multiple group coaching calls per week on advertising, SEO, sales funnels, copy websites, marketing mindset and more.
Worth €195p/m
Monthly coaching calls from industry experts and thought leaders on entrepreneurism and marketing.
Priceless
Guest workshops with professional figures on everything from mindset and finance, to tax, law and exiting.
Worth €200 per session
Masterminding and collaborating with other businesses going through the same journey as you.
Priceless!
Customers Reviews
Frequently Asked Questions
Why should I take this online course?
There are many benefits of taking this online course. You’ll be able to learn at your own pace and access the lessons and resources whenever you like. You can even use this course to teach your members of staff so they can help you implement your new marketing strategies for you.
At the end of the day, you’ll be walking away with priceless knowledge that we guarantee you’ll be using, long after you complete this course (which won’t be for a long time as we will constantly update the course with new relevant lessons, paired with our tailored coaching calls).
We’ll be regularly updating the course with new topics so you’ll never run out of things to learn about.
Do I need any special equipment or software to take the course?
No – as long as you have an internet connection, you’re good to go. Our course is designed to be extremely accessible to everybody. Our lessons are carried out through Thinkific, an online learning course platform, accessible via your web browser.
What is the refund policy? Can I cancel my subscription anytime?
Yes. Students can cancel their subscriptions at any point through Thinkific, by navigating to their account’s billing settings. However, please note you will lose access to the PICNIC Accelerator course thereafter. No refunds will be given once the bill has been processed for that month’s subscription.
More information can be found here.
I have further questions. Who should I contact?
We’re always happy to help. For any technical issues, or other queries regarding the PICNIC Accelerator course, please email us at:
hello@PICNICaccelerator.com
We also have a Facebook group here. We host Q&As, live walk-throughs and more. Be sure to join us there for a chance to be part of a wider community of entrepreneurs! We hope to see you there.
What is the PICNIC process?
PICNIC is a cutting-edge digital marketing process invented by our founder, Paul Hannagen. His years of experience as a marketer have taught him exactly what works, and what doesn’t. The process combines ads and SEO (search engine optimisation) in a straightforward, streamlined plan – so you’re not wasting time on things that don’t work.
PICNIC is a process that Paul’s digital marketing agency uses every day for their clients. Implementing it effectively has produced outstanding results: one client quadrupled their revenue in just three months.
How long does this course take?
We currently have over 100 modules of content to work through – and due to the fast-changing landscape of digital marketing, we’ll be constantly adding to the course. If you already have a website, you can start making your first ads after just a few hours of learning. But when you start learning about digital marketing in more depth, that’s when you can really start to reap the benefits.
Can I learn at my own pace?
Absolutely. The PICNIC Accelerator course is a series of online webinars that you can watch and learn from at your own pace. We’ll also host group coaching sessions involving live demonstrations, with the opportunity to work through any problems you’re currently having. Plus, our team will always be reachable to support you.
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