PICNIC Accelerator
The Online Marketing Mastermind for
Small Business.

Picnic accelerator - Learn Digital Marketing

We get it - you're a Small Business Owner, not a digital marketer. But we're going to change that.

With so much competition, the small business sector has never been easy to flourish in (we know that first hand). We want to give you an edge. 

The PICNIC Accelerator will coach you in making the most of the digital realm, so that you can thrive doing what you do best through coaching, online courses and an amazing community of like minded entrepreneurs.

One Time Offer

Per Month
RRP €199

Optimise Your
Website - Or Build
From Scratch​​

We'll teach you how to build a beautiful Shopify site that impresses your audience whilst being easy to navigate. You'll also learn how to analyse data from your website, so that you can identify pitfalls.​


You'll learn how to build the perfect Facebook ads and get them in front of the right audience. You'll then get to grips with understanding the data, and eventually scaling up your reach.​

Get More

When it comes to business, there's always more to learn. Our in-house experts are real entrepreneurs with years of experience, who will give you personalised advice based on your goals.

The first 100 entrepreneurs will get over 60% off the PICNIC Accelerator course,


1. The Ecommerce Mindset

Before we jump into the nitty gritty of our online digital marketing course for small businesses, you’ll learn how to think like a digital marketer. From learning the lingo to identifying your precise target audience, this module gets you acquainted with our world.

2. Building Your Armoury

In this module, you’ll get to grip with the digital marketing fundamentals, creating meaningful advertising journeys. We’ll teach you our PICNIC process – something that we use every day within our own digital marketing agency, and one of the foremost digital marketing tactics.

3. The Perfect Website

If you’re going to have a digital presence, you’ll need a great site to bring people to. You’ll lean how to make a slick, user-friendly Shopify website that gives visitors everything they need.

4. Crafting Great Ads

You’ll learn how to craft scroll-stopping Facebook ads, with imagery and taglines that demand attention from the right kind of customer. We have extensive experience in this field, and we know what works.

5. Optimising Your Ads

Identify your competition, exploit the algorithm and understand the data. From launching your first social media marketing campaign to optimising your ads, we’ll guide you towards getting real results from your ads.

PICNIC Accelerator - Scale your ads

6. Scaling Up

We don’t want you to stay content there – this module will teach you how to reach broader audiences, achieve inbound marketing and track the results. As for the next steps for your business? We’ll have plenty of ideas for you.

Over 65% OFF for the 50 first entrepreneurs to sign up for picnic accelerator

About the Course Creator

Founder Paul Hannagen started his journey as a trained chef, before transitioning to entrepreneurship and building several businesses himself.

He is the founder and CEO of Gastronomic Agency, a food and drink digital & creative agency based in London but working with companies around the world.

He has been in the hospitality and food and drink industry for over ten years, working in and opening his own restaurants, pop-ups, eCommerce companies, and in experiential marketing.

Having built 5 food and drink businesses, Paul knows the struggles you face while growing a small business in the digital age of extreme competition.

From managing cashflow and staff, to juggling staff and suppliers, to proper planning and even business failures, he got the t-shirt and has mastered the skills to grow!

Experts From
Within The Sector​

We’re not just marketing experts – our team has extensive experience in starting their small businesses. Having been through many successes (and failures), they’re passionate about sharing what they’ve learned.

Learn Within a Like-minded Community

When you take our course, you join a community. Get support from other entrepreneurs and small business owners taking the PICNIC Accelerator journey, through regular group meetings and our Facebook group.


Our course includes multiple group coaching calls per week to help you with your marketing strategy. We’ll also have a monthly strategy call to discuss the overall growth of your business and help you stay on track.

There is more...... We guarantee
that if you don't make back 3x your investment in the first 6 months, our team does it for you.

Our agency will step in and take over your accounts to get them scaling for you. Thats worth £2500 a month.


Wondering if the PICNIC Accelerator is value for money? We believe it’s a no-brainer. Let us break down exactly what you get for your Investment.

Learn how to build a beautiful, optimised Shopify website from scratch ready for you to scale your online sales.​

Worth £995

Learn how to scale your Facebook ads course taking you from absolute beginner to having your first funnel built.​

Worth £995

Multiple group coaching calls per week, on advertising, SEO, funnels, copy websites, mindset and more.​

Worth £200 p/m

Monthly coaching calls from industry experts and thought leaders on entrepreneurism and marketing.​

Worth £200 p/m

Guest workshops with professional figures on everything from mindset, finance, tax, law and exiting.​

Worth £200 p/m

Masterminding and collaborating with other businesses who are going through the same journey as you.​


Customers Reviews

Working with Paul and his team was absolutely critical to our growth in 2020. We highly recommend Paul and his team as a fantastic one-stop-shop for any company looking to expand their online sales and paid advertising strategy, especially those that are looking to scale their e-commerce to its full potential.
James Grundy & Felix James
Founders, The Small Beer Company
Paul and his team have great knowledge of both Facebook and Google and are able to get you up and running successfully on both of these platforms. With his experience and from working with multiple brands, he is able to use his learnings to benefit all of his clients, thanks for all of your help!
Gareth Maxwell
Commercial Director,Hattingley Valley

Frequently Asked Questions

Most frequent questions and answers

Why should I take this online course?

There are many benefits of taking this online course. You’ll be able to learn at your own pace and access the lessons and resources whenever you like. You can even use this course to teach your members of staff so they can help you implement your new marketing strategies for you.

At the end of the day, you’ll be walking away with priceless knowledge that we guarantee you’ll be using, long after you complete this course (which won’t be for a long time as we will constantly update the course with new relevant lessons, paired with our tailored coaching calls). 

We’ll be regularly updating the course with new topics so you’ll never run out of things to learn about.

When will this course be available?

The course will be available from 4th May 2022. Any enrollments before then will show up as a “pre-order”. Once the course is available, you will be able to access it at your own pace, whenever you like. Please check your inbox for coaching call invites.

Do I need any special equipment or software to take the course?

Absolutely not! As long as you have connection to the Internet, you’ll be good to go. Our course is designed to be extremely accessible to everybody. Our lessons are carried out through Thinkific, an online learning course platform, accessible via your web browser.

What is the refund policy? Can I cancel my subscription anytime?

Yes. Students can cancel their subscriptions at any point through Thinkific by navigating to their account’s billing settings, however please note that it will mean loss of access to the PICNIC Accelerator course thereafter. No refunds will be given once the bill has been processed for that month’s subscription.

More information can be found here.

I have further questions. Who should I contact?

We’re always happy to help. For any techincal issues, or personal queries regarding the PICNIC Accelerator course, please email us at:


We also have a Facebook group here. We host Q&As, live walk-throughs and more. Be sure to join us there for a chance to be part of a wider community of entrepreneurs! We hope to see you there.


Blog Posts

Get ready insights from a food marketing agency on top of their game